Friday, October 3, 2008

Is the individual changing the power imbalance?

Now that individuals are choosing freedom of expression over submission to corporate values i.e. not selecting to work longer hours and not choosing career paths with the organisation, the balance of power is slowly but surely changing.

In a recession this trend may be affected however because a certain level of money is still necessary to ensure a basic level of security, individuals will be making more compromises to keep their jobs.

Therefore it will be interesting to see how companies treat their individuals as they strive to stay in business.

There is little doubt that conscious companies i.e. those that truly value their individuals core values will achieve a better state and greater security for both the company and the individual.

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